4/7/2024 0 Comments Connect to server to view themThe prize? If you get this right, you can help your company become a better place to work and tap the enormous business potential of a purposeful workforce aligned with a purpose-driven organization.īut be careful: purpose is not just “another corporate initiative.” You can’t mandate this. In this article, we describe the role that work can play in individual purpose, highlight what employees want from employers and what they aren’t getting, and describe what you can start doing about it. And you have your work cut out: our survey also found disparities in how frontline employees and other groups feel supported-or thwarted-in living their purpose at work. So, like it or not, as a company leader you play an important part in helping your employees find their purpose and live it. The topic is intensely personal, potentially inaccessible to employers, and seemingly as uncomfortable to discuss as it is to actively encourage.ĭespite these challenges, our research found that 70 percent of employees said that their sense of purpose is defined by their work. Nonetheless, if you’re like most senior executives, you haven’t given the individual purpose of your employees much thought.
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